Digital Art series

client
Freelance
role
Digital Art Project - Comic Series and Digital Portraits
SOFTWARE
Adobe Fiasco, Adobe Illustrator, Procreate
year
Since 2017

client
Freelance
role
Digital Art Project - Comic Series and Digital Portraits
SOFTWARE
Adobe Fiasco, Adobe Illustrator, Procreate
year
Since 2017
Font or typeface selection plays a crucial role in effective communication, much like any design decision. Understanding the context helps in choosing the right typeface, and combining different fonts can influence interpretation. While many designers have their go-to fonts, I enjoy exploring various options to find the perfect match for conveying the intended message and narrative.
My education in graphic design equipped me with valuable skills in typography—I completed multiple typography courses, which I found immensely beneficial. I pay close attention to each letter's form, considering aspects such as proportion, weight, contrast, and stylistic elements. Drawing inspiration from historical lettering, calligraphy, and contemporary design trends, I engage in detailed refinement to achieve a visually pleasing and cohesive outcome.
Social anxiety and impulse buying are prevalent issues affecting mental well-being and financial stability. Socially anxious individuals struggle with activities like grocery shopping, while impulse buyers find it challenging to control spontaneous purchases, often driven by emotions.
Statistics reveal the widespread impact, with approximately 1 in 7 Canadians experiencing moderate to severe anxiety symptoms, including social anxiety in crowded places. Additionally, about 9.1% of adolescents have social anxiety disorder, with 1.3% experiencing severe impairment. A 2023 survey by OnePoll found that over one-third of people consider the majority of their shopping to be impulse purchases.
Impulsive buying occurs when customers make unplanned purchases, often triggered by emotions and feelings, without prior planning.
The visual representation illustrates the evaluation and enhancement process of the Mole mobile application. Utilizing the SCAMPER method ensured alignment with the target audience's needs, enabling iterative improvements to each feature.
Research and Discovery:
Through extensive research on social anxiety and impulse buying, along with interviews and observations, I gained deep insights into the challenges faced by individuals with social anxiety during grocery shopping. This process involved examining existing solutions, proposing the Mole shopping assistant mobile application, and analyzing user experiences.
Designing with Empathy, Understanding User Needs:
Motivated by empathy, I embarked on creating a solution to ease the stress of grocery shopping for those dealing with social anxiety and impulse buying. Leveraging my graphic design expertise, I crafted a user-friendly interface tailored to their needs.
Key Features and Functionality:
The mobile shopping assistant app aimed to simplify the grocery shopping experience by offering features like easy list creation, transparent pricing, store navigation, and community support, empowering users and instilling confidence.
Impact and Reflection:
My project showcases the power of empathy, creativity, and dedication to human-centered design in addressing real-world challenges